A To Z Cool Job

Analysing a Job Advert Sales Adviser

Sales Advisers Required Salary Negotiable

Raymond Chan Estate Agents require Sales Advisers to join its successful team working in our branches throughout London. Successful applicants will be mature, with an outgoing personality and must enjoy dealing with a wide range of people. Enthusiasm and initiative are more desirable than academic qualifications, as is previous sales experience. You will be required to work flexible hours including some weekend work, and must have a clean driving licence.

Please apply in writing enclosing CV to A. Krishna (Area Manager)
Raymond Chan Estate Agents
London,
N12 XY4

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Rama’s first task is to analyse the advert. He identifies the key requirements as follows:

[EMPLOYER]

[EMPLOYEE]

They require:
Mature
Outgoing personality
Deal with a wide range of people
Enthusiasm
Initiative
Flexible Hours
Clean driving licence
Sales experience

I have got:
Yes, I am Over 30
Very much me (Born Gemini)
Local Community Support (A4e)
Yes (100%)
Approaching local MP
No problem at all
Yes, No Points
Sales experience 10 Years

Rama realises he has no previous Sales Experience; however, as this requirement is only desirable, he is still prepared to apply. He believes he meets all other requirements. Rama also demonstrates his initiative by contacting Raymond Chan Estate Agents to ascertain whether A. Krishna is a man or a woman.

Let’s Us Analyse above Sales Adviser Job Advert
The following is an excellent example of a covering letter.

• The layout is correct and he has demonstrated initiative (a requirement for the position) by finding out the title of A. Krishna
• The opening ‘I was very interested…’ conveys enthusiasm – again, a requirement for the job
• The letter is well constructed and addresses all the key requirements apart from his maturity. This could be ascertained from his age, which is stated in his CV.
• Rama briefly backs up his skills with examples, e.g. working in a bank, con- tact with Local Community Support.
• Any possible concern the reader might have about his availability to work flexible hours is also dealt with, again briefly.
• Rama does not draw attention to his lack of sales experience; where his states at the end ‘I look forward to meeting you’ which is a positive note to finish on and one that would be expected from a person working in sales.

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