We decided to brand [product/service] as [describe branding]. This strategy was selected because [outline reasons]. [Product/Service] has achieved brand recognition by [outline stages you have gone through to establish brand recognition]. The branding of [product/service] differentiates it from the competition because [outline how branding differentiates product/service].

Our pricing objective for [product/service] is [objective].

We determine our pricing based on [detail price determination].

We plan to adjust our prices by [outline methods] during [time period/dates]. We envisage that while this promotion will reduce margins by [%reduction]%, sales should increase by [%sales increase], thereby increasing profit by £[profit increase].

plans to utilise a number of marketing methods over the next [timescale]. We plan to [outline methods].

[Medium Title (e.g. Press Advertising)]
We plan to advertise in [section] of [magazine/newspaper/periodical name]. The advertisements will be [size and colour of advertisements], [please see advertisement attached as Appendix [appendix]. We chose [magazine/newspaper/periodical name] because it has a circulation of [circulation figure] and its audience profile is [readership figure/profile]. The advertisement will appear on [dates] for the next [duration of campaign] and will be placed in [special position]. This will cost us £[cost] per advertisement.

Repeat for all advertising

[Title (Type of Mailing)]

We plan to mail the [list source] list with an offer of [outline offer]. We will mail the list on [date of mailing]. The list reaches [number of people] people and is targeted at [target audience]. We will mail [describe mail piece] (see Appendix [appendix]) and the cost of mailing each piece will be approximately [unit total cost of mail piece]. The list cost will be [list hire/purchase charge]. Therefore the total cost of the mailing will be [total mailing cost]. If [%anticipated response rate]% of the recipients purchase one of our products we will realise profits of £[profit] on this mail piece.

[Show/Exhibition/Seminar name]
We will be renting a [size] stand at the [show/exhibition/seminar] which will be held at [Venue] during [time period]. We selected this [show/exhibition/seminar] because [reasons for selection]. The attendance last year was [previous attendance figures] and the event organisers are expecting attendance this year to be circa [predicted attendance]. The attendees are [profile of attendees]. We will be [describe how you plan to exhibit product or service]. This will cost us £[cost] and in return we hope to [what you hope to achieve].

In [month/date] we will be running a [type of promotion] promotion that will last until [month/date]. The incentive will be [detail nature of promotion]. The promotion is aimed at [detail target audience] and is intended to [detail aims of promotion]. The promotion will cost us £[cost] and we expect to generate additional revenue of £[projected revenue].

Repeat for all promotions

handles all PR internally.
or
We employ the service of a specialist PR agency [Agency name]. [Agency name] has represented companies within the [industry] industry for over [number] years and was selected because [detail reasons for selection].

Our PR objective is [outline objective(s)]. We issue press releases to [outline target media]. We aim to achieve the maximum [news/review/comment] coverage. We do this by [detail methods]. It is our aim to concentrate on [new target media] to [reason for targeting new media i.e. increase coverage] within this sector.

will also concentrate on securing sponsorship opportunities such as [give example]. We will also increase our visibility at events and seminars by securing more public appearances for [senior personnel].

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