The [industry in-which you operate] industry is worth approximately £[industry value] per year. The [sector in-which you operate] sector represents [share]% of the entire market. The industry is projected to grow by [%growth]% over the next [timescale]. This expected growth is due to [reasons for growth].

We have sourced this information from [source of data]. We selected [source of data] because [detail reason for selection]. They conducted their research by [detail how research was conducted].

's typical customer is [describe typical customer]. Customers purchase on average [number of products] products per [period of time] spending £[amount]. In future we hope to attract [potential customer profile] through [adjustments to our marketing strategy / diversification / relocation / expansion].

Presently has [number] competitors. The most significant being [Competitor], who has a market share of [%share]%. The market share of our competitors is [decreasing/increasing/unlikely to change].

also faces indirect competition from [Competitor], who has affected sales by [launching/changing perceptions/innovation in technology] which is encouraging our traditional customer to [re-direct spending].

We will minimise the threats to our market share by [increasing quality/decreasing marginal costs/increasing service/value].

Our customer profile was compiled by [agency/our own staff - detail reasons for using either]. Our research consisted of [detail methods].

The research showed [detail findings - market needs, perceptions]. A detailed summary of the research, including questionnaires, is attached as Appendix [appendix].

There are certain external influences that may have an effect on our business, namely [outline external factors]. Therefore we intend to [outline plans to minimise threats/take advantage of opportunities].

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