| Executives of the publication
of accounts, also known as account executives act as a link between
an advertising agency and client.
As account executive, your goal
would be to understand the client's goals and then organize creative
and administrative staff of the agency to produce effective campaigns.
Its main functions include: ·
Negotiate with customers, solving problems and enforce deadlines
· Checking and reporting on the progress of the campaign
Maintains contact with customers at all stages of the campaign
· Manage the budget of the customer account and billing
· Make 'pitches' to try to win new business.
· Meeting clients to discuss your advertising needs
Work with account planners and media planners to design a campaign
that meets customer and inform the budget
· Present ideas and campaign costs to customers
Inform the creative team that produced the ads
Key Skills
· good spoken and written communication skills
· strong presentation and negotiation skills
· confidence, tact and a persuasive manner
· good organisational and time management skills
· good 'people skills', for working with a range of colleagues
and clients
· the ability to lead and motivate a team
· a willingness to work long hours, often under pressure
· a professional manner
· Good business sense and the ability to work to budgets.
|
