| Strategic planners ensure that
advertising campaigns are targeted to the right audience. Its
aim is to find out who buys or uses the client's brand and why,
so they can suggest ways to make the brand stand out from its
competitors.
As an account planner, his job would be:•
Conduct market research, or commissioning an external agency to
do
· The development of an advertising strategy to reach the target
· Present the strategy to the client
· Conference of Directors of the art agency and editors ("Creative")
on the client's product or message
· Monitoring of public response and sales for judging the effectiveness
of the campaign.
· Customers meeting to know your product or service
· Analyse existing data, market reports and information from previous
campaigns
· Decide if the necessary market research is a new
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