Advertising Copywriter Job Descriptions

Editors, also known in the advertising industry as "creative," produce the written words or "copy" of advertising. This could be anything from slogans, banners and text of the print ads and brochures, radio spots to television, and scripts for television commercials.As an editor, who work in a creative team with an art director, which provides visual images to go with his words. His work would begin when they are informed about the customer, product, target audience and the advertising message to be transmitted.

His work is mainly concerned ..................· Make sure that the ads comply with the codes of advertising practice
· Copy proofreading to check spelling, grammar and facts
· Agents casting for television and radio ads
· Serve as liaison with photographers, designers, production companies, and printers.
· Work closely with art director to create original ideas that fit the brief
· Present ideas with the agency's creative director and account team
· Helping to present ideas for the client
· Make the changes requested by the client
· Writing clear and compelling copy