As a buyer of media (or executive of the media), which would be responsible for the purchase of advertising space and time in newspapers, magazines and posters and on television, radio and film. Its aim would be for ads to reach the target audience as much as possible at the lowest cost to the customer.

Its main functions nclude:

· Negotiate with the sales of media people in the most appropriate advertising spots at the best rates
· Calculation of costs for preparing clients
· Management of budgets and customer information on spending throughout the campaign
· Code of public monitoring
· Analyze sales data to judge the effectiveness of the campaign.
• Work closely with media planners
• Identify the target audience and decide the best way to advertise to
Maintains research with industry on the TV and see people reading habits and lifestyles
· The customer relations and building media companies selling

Key Skills
· the ability to be able to work well with a range of people and as part of a team
· good written and spoken communication skills
· excellent presentation and negotiation skills
· a logical and analytical mind
· computer literacy
· stamina, drive and persistence
· excellent organisational and planning skills
· accuracy and attention to detail
· Business focus and budget awareness.