Advertising
Media Planner Job Descriptions
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a media planner, his job would be to ensure that advertising
campaigns are seen by many people as possible. You could decide
how best to use the media as television and radio, print ads,
billboards and the Internet to reach your target audience.
So what's your daily task is >>>>:
· Planning the best times and places to display advertising
· Plans of the presentation and calculation of costs to customers
· Work closely with creative teams, researchers and other
team members advertising
Work with a media buyer and advertising space cost book
· The building relations with the media.
Work with the client and an account executive to understand
the needs of advertising clients
Investigate the target TV viewing and reading habits and lifestyles
Key Skills
· good spoken and written communication skills
· strong presentation and negotiation skills
· confidence, tact and persuasiveness
· the ability to analyse and interpret statistics
· good computer skills
· good 'people skills', to work well as part of a team
and with a range of clients
· the ability to work under pressure and to deadlines
· a professional manner
· An understanding of business and the media.
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