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Market Research Analyst Job Descriptions

Market research analysts, often known as data analysts or statisticians, analyse statistics that have been collected through market research surveys. This could be consumer, industrial or social and political research commissioned by all types of client in industry, business and government.

As an analyst, your work would involve:

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· writing proposals describing how you will carry out the research
· advising researchers about survey methodology and design
· checking that the data that has been collected
· analysing the data using statistical software programmes and techniques
· presenting the findings through talks, written reports, graphs and tables
· explaining the results to research executives (who may have little mathematical or statistical knowledge)
· Helping research executives present the findings in a way that the client can understand and use.

Key Skills
· excellent mathematical and computer skills
· the ability to analyse and interpret statistics
· good spoken and written communication skills
· creative problem-solving skills
· accuracy and attention to detail
· good organisational and time-management skills
· The ability to work well under pressure.

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