Market Research Interviewer Job Descriptions |
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As
a market research interviewer, you would gather information
on people's attitudes and opinions, by asking them questions
from pre-prepared surveys. The research you do could be commissioned
by a wide range of organisations including:
· advertising agencies · businesses of all kinds · government · opinion polls · Charities.
The market research process starts with the commissioning organisation briefing a research agency about what they want to find out. The agency then prepares questionnaires to use with the target audience, and recruits interviewers to carry out the surveys. As part of a market research interviewing team, you would: · attend an agency briefing about the research project · approach interviewees in the street, phone them or call on them at home · explain about the research and how it will be used · ask a series of scripted questions from the questionnaire · record people’s answers on forms, on computer or on video · carry out a set number of interviews to meet a quota · Collate the results and pass them back to the market research organisation. Key Skills · a friendly and polite approach · good communication and ‘people skills’ · excellent listening skills · a persuasive manner · accuracy and attention to detail · clear handwriting · ability to work on your own · patience and determination, to cope with some people refusing to take part · Basic maths and computer skills. |
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