Marketing Executive Job Descriptions

Marketing executives promote products, services and organisations. They aim to influence people to use their employer's brand or service, or to get a message across.
As a marketing executive, you must think of creative ways to raise awareness of your brand or organisation. You would communicate with customers in various ways, including media advertising, direct mail, and corporate sponsorship of events.
Your work would involve:
· researching the market, consumer attitudes and competitors
· coming up with ideas for marketing campaigns

· arranging for advertisements to go into newspapers, magazines, the trade press, TV or radio
· organising the production of posters, flyers and brochures
· writing and distributing press releases and mail shots
· maintaining a database of customers
· arranging sponsorship
· organising and attending events and exhibitions
· making sure that all parts of a campaign run smoothly
· reporting on the campaign’s progress to managers
· Networking with clients, suppliers and the media.
Key Skills
· excellent spoken and written communication skills
· creative thinking
· good organisation and planning skills
· the ability to work well as part of a team
· drive, motivation and enthusiasm
· the ability to work under pressure and to deadlines
· the confidence to 'sell' your ideas
· attention to detail
· Good business sense and budget awareness.