Sales Promotion Executive Job Descriptions |
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As a sales promotion executive,
your job would be to raise a company's profile and increase
their sales by running promotional marketing campaigns.
To attract consumers to the product or service you are promoting, you might use strategies such as free gifts, competitions, token collect offers or money-off vouchers. You could reach people in various ways, including in-store displays, special events, direct mailings and advertising. Your typical tasks would involve: · meeting clients and suppliers to find out about their product or service · researching clients and markets · developing ideas for marketing strategies and campaigns · presenting your ideas to the client · briefing other staff in the marketing and promotions agency · writing promotional marketing material · costing projects and making sure that everything stays on budget · making sure that each part of a campaign runs smoothly · Reporting on the campaign’s progress and judging its effectiveness.
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