Compose the Cover Letter

Paragraph One: The first paragraph is the most important, so make it jump off the page. Start out by telling how you heard about the job — friend, employee, newsletter, advertisement, etc. This is especially important if you've been referred by a mutual acquaintance. For example, if a friend recommended that you write someone he knows at a company, don't start with "My friend, Rama Ayappah, told me you have a job opening so I thought I would write." That will not wow anyone. Instead, try something like: "I was thrilled when my friend, Rama Ayappah, told me there was an opening for a Web Designer at your company." Show a little excitement ... then quickly recite a few key strengths you have that might be needed there.

Paragraph Two: Here, describe your qualifications for the job — skills, talents, accomplishments, and personality traits. But don't go overboard. Pick the top three salient talents or characteristics that would make you stand out as a candidate. Your résumé is there to fill in the details. When writing this, think about how you can contribute to this company.

Paragraph Three: Describe why you think you'd fit into the company — why it would be a good match. Maybe you like their fast growth or market, know people who already work there, or have always used their products. Companies feel good if the candidate feels some connection to them, even before they are hired.

Paragraph Four: Mention the enclosed CV, give them a reason to read it in depth, and ask for an interview. Suggest a time and a way for you to follow up. Also give them ways to contact you easily if they wish.